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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

Global Accounts 520
Global Accounts Account Management Management Brainstorming 520
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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. The other thing that I probably didn’t go into enough in the book but has emerged since 2020 is people are much more aware and concerned about some of the big issues facing us.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
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