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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

Global Accounts 520
Global Accounts Account Management Management Brainstorming 520
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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. Where the touchpoints are with other programs like account-based marketing, we can come and talk about, but there are touchpoints with account teams, ABM, and customer success teams now as well.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
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