This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Client Interview Remove Digitalization Remove Leadership Related Topics
Global Accounts Co-Creation Procurement Facilitation Brainstorming Account Management Suppliers Client Relationships Meetings Organization More Related Topics >
article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors.

Global Accounts 520
Global Accounts Account Management Management Brainstorming 520
article thumbnail

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 82,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024