2020, Client Interview, Digitalization and Meetings

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2020

Client Interview

Digitalization

Meetings

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5 million at program launch to $8.4

Global Accounts

Global Accounts Account Management Management Brainstorming

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. The other thing that I probably didn’t go into enough in the book but has emerged since 2020 is people are much more aware and concerned about some of the big issues facing us.

Co-Creation

Co-Creation Marketing Management Suppliers

Strategic Accounts Today

Lessons from a Winning Global Account Management (GAM) Program

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

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