Key takeaways from SAMA’s Annual Conference
Arpedio
MAY 30, 2022
digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Excerpt from the McKinsey 2021 B2B Pulse Survey.
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