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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Alan Gotto, chair of Consultancy Procurement Council.

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Life After Key Account Management? What Happens Next?

Account Manager Tips

Focused on lead generation and account acquisition and growth. Keep learning According to Deloitte’s 2021 Global Human Capital Trends , learned skills have a shelf-life of only 5 years after which their obsolete; we need to adopt an “always-on” approach to learning experiences to build skills. Manager/Director. Customer Success.

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Head of Remote Work: A New Role for a New Workforce

Showpad

Facebook was one of the first companies to announce the development and appointment of a Head of Remote Work after it announced it would formally allow all of its employees to work from home until at least July 2021. Developing talent acquisition and onboarding professional development protocols for current and future staff.

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

We’re talking about mergers and acquisitions today. Some of the things that we know is that in 2021, it was unprecedented for M&A activity and it really doesn’t show any signs of slowing down. We also know that technology acquisitions is leading the way. Oh, they want to know what that looks like. Mark Donnolo.

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The importance of follow-up in sales

PandaDoc

According to Xant’s Sales Development Survey 2021 report, 81% of sales professionals make five or fewer follow-up attempts in response to inbound sales leads. Granted, new business is always welcome, but standard sales training doesn’t always emphasize the fact that customer retention is much cheaper for businesses than customer acquisition.

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