Arpedio

OCTOBER 11, 2021

October 11, 2021. October 11, 2021. Here are the four top takeaways for European KAM programs in 2021. Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

Management 130

Management Co-Creation Publishing Leadership 130

Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

MARCH 7, 2022

MARCH 4, 2021. March 4 2021. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Back to blog.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52