How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times
Freshworks
APRIL 2, 2021
The Freshworks partnership with BrewDog is a successful example of what CX should look like in 2021. Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In our interview, Emma DeSena explains that these aren’t your average shareholders.
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