2022 Account marketing Artificial Intelligence Decision-making 
Red Star Kim
DECEMBER 18, 2023
However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. There was also much debate about the use of artificial intelligence (AI).
Strategic Communications
OCTOBER 3, 2023
When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.”
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