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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

How can I make the time to be proactive? Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Find examples/templates of a best practice business development plan/marketing plan. The image exercise!

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Make training opportunities attractive – generate demand for places on training academies. Some people will believe that they are experts at selling.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?”

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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). Make the reader feel smart.

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Best monday.com Alternative in 2022 | Insightly

Insightly

What is the best monday.com alternative in 2022? If you’re looking for the perfect platform for your business in 2022, there’s no shortage of solutions. When you see the difference a CRM makes, Insightly can grow right alongside your business. Made for small- and mid-sized business. Highly customizable with tons of integrations.

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