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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

There was also much debate about the use of artificial intelligence (AI). See also integrated-business-planning-oct12.pdf We looked at some ways in which this could be achieved.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Marketing budgets have remained relatively flat at 9.1 percent in 2022. percent in 2023, a slight drop from 9.5