Red Star Kim

DECEMBER 18, 2023

There was also much debate about the use of artificial intelligence (AI). ” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Marketing budgets have remained relatively flat at 9.1 percent in 2022. percent in 2023, a slight drop from 9.5 Salman agrees.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80