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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Delegate aims, poll results and discussion points Delegate aims Opening a new office in the City so need to generate new relationships Raise our profile Supporting partners Build business development skills in junior team members Extend network Expand referrer base Develop a pursuit and communications plan to “love bomb” 2 – 3 target referrers Generate (..)

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? Do you feel there is a lot of crossover between them?”

Media 130