The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
Marketing budgets have remained relatively flat at 9.1 percent in 2022. Not surprisingly, marketing leaders report that their greatest investment increases are in marketing technology, with labor expenses seeing the largest decrease. Marketers themselves point to a couple of other trends worth noting.
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