10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
Red Star Kim
JANUARY 16, 2023
Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. There also appears to be a focus on marketing communications whilst personal selling and relationship management are not on the list. Firms anticipate an average 8.5%
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