Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JANUARY 16, 2023

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Marketing via social and digital channels. Alastair will be writing an article for a future edition of PM Forum magazine. Sentiment and outlook are down year-on-year.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

Management 113

Management Co-Creation Communication Leadership 113

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. Content tools equip teams with rich options that expand their digital footprint, ultimately scaling their media and sales reach.” Writer is another example.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Strategic Communications

OCTOBER 3, 2023

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. percent in 2022. Outside of the generative AI space, there are other trends worth noting, of course. So what exactly are catalytic experiences? “It

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Strategic Communications

JULY 5, 2023

POTENTIAL AND SOME POSSIBLE PERIL I tried ChatGPT in December 2022, and I was impressed with what it delivered when I asked the question, “What is blockchain?” PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. In the hope of finding the answers, I reached out to some experts to get their perspectives.

Co-Creation 52

Co-Creation Supply Chain Publishing e-Learning 52

Strategic Communications

MAY 23, 2023

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. Note : This article originally appeared in the September 2022 issue of Information Today.

Media 52

Media Co-Creation Communication e-Learning 52