Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Strategic Communications

MAY 9, 2023

The digital environment is quite cluttered these days and becoming more so. ” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. .”

Communication 52

Communication Marketing Advertising B2C 52

Zendesk

DECEMBER 21, 2021

We’re well into the final quarter of 2021, and that means it’s time for the fiscal year to wrap up, year-end statistics to flood in, and 2022 strategizing to begin. In this piece, we cover the five most important sales trends for you to watch as we all move into 2022. Buyers are more informed than ever before. In fact, 45.5

Suppliers 98

Suppliers Sales CRM Media 98

Red Star Kim

DECEMBER 14, 2022

STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Creative communication in “difficult” situations. Her firm’s used an internal communications initiative involving an annual photo competition to encourage the creation and sharing of images from all members of staff.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

FEBRUARY 1, 2024

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

JULY 3, 2023

Personally, I think emotional intelligence (EQ) – particularly self-awareness – and the art of communication to promote collaboration should be in the list. In this rapidly changing world, what would you consider the essential leadership qualities? The post Top six leadership qualities? appeared first on Kim Tasso.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

MARCH 17, 2023

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

OCTOBER 1, 2023

5 Ways to Spark (or Destroy) Your Employees’ Motivation (neuroleadership.com) During my training as a counsellor and psychotherapist I learned a lot about the fight, flight, freeze and fawn response s triggered by perceived threat.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Showpad

OCTOBER 21, 2022

Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. Connor Fassnacht, Americas Digital Marketing Leader at DuPont. The post Four can’t-miss customer panels at Showpad’s TRANSFORM 2022 appeared first on Showpad. Proctor, CMO at State Farm Arena. Carly Lehner, Head of Rev Ops Enablement at Andela.

Digitalization 52

Digitalization Communication Marketing Organization 52

Red Star Kim

JULY 17, 2023

This honest book, written by a young lawyer in 2022, provides insight and guidance on building your network Book review – Great networking by Alisa Grafton (kimtasso.com) How to appear more confident Prepare and plan – Give yourself time to prepare properly for meetings. All humans have a need to connect. And before they answer questions.

Communication 130

Communication Meetings Financial Services Government 130

Red Star Kim

SEPTEMBER 26, 2022

This 2022 book on networking (written by a young lawyer in the City of London) offers good advice Book review – Great networking by Alisa Grafton (kimtasso.com). Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess communication needs, communication channels and ability to deliver key messages. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

JANUARY 16, 2023

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Marketing via social and digital channels. Alastair will be writing an article for a future edition of PM Forum magazine. Sentiment and outlook are down year-on-year.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JANUARY 26, 2024

There were lots of ideas for appearing confident when communicating electronically or participating in virtual meetings.

Meetings 130

Meetings Digitalization Communication Management 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 7, 2023

Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) Rapport and communication The bulk of the book is in chapters covering making a connection with a focus on rapport development.

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

AUGUST 30, 2022

Digital integration. Integrated marketing communications. As you can see from the certificate above – my reflection notes were accepted for my 2021-2022 learning). Integrated marketing communications – a review of several sales and selling methodologies and their integration with marketing processes. Customer experience.

Marketing 130

Marketing Digitalization Insurance Communication 130

Customer Think

DECEMBER 22, 2021

That’s because emails have an ability to instantly communicate with a targeted audience. Source: Freepik Email marketing is widespread. It’s in vogue with every kind of organization, from businesses to non-profits. For brands and companies, this can create awareness and sales, but only if you follow a strategy.

Profitability 132

Profitability Communication Marketing Organization 132

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

MARCH 30, 2023

I have supported Richard Chaplin at the Managing Partners’ Forum since June 2022 on the research, feasibility, design and development of the programme – and discussions with six amazing speakers – so it is gratifying to see the finished product! Versions for divisional, functional and aspiring leaders are expected in 2024.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Arpedio

DECEMBER 22, 2021

LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Key trends for for SAMs and KAMs in 2022, and how technology can support this.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Key trends for for SAMs and KAMs in 2022, and how technology can support this.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Red Star Kim

MAY 2, 2023

Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. (I used the “Worry monster” to explain soft skills previously: What are soft skills? And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Agile CRM

MARCH 16, 2022

Whether you are developing a digital product or a UI/UX concept a wireframing tool is required. The process will be improved as a result of improved communication and real-time updates on prototype creation. The post Wireframe Tool for Designers & Developers in 2022 appeared first on Agile CRM Blog. Image Library.

Construction 52

Construction Software Software CRM 52

Red Star Kim

OCTOBER 19, 2023

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Others had little more than a name and telephone number. Where information was sparse it limited the amount of preparation that could be done.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Customer Think

DECEMBER 19, 2021

In a world where the competition for consumer’s attention is fiercer than ever and consumers have increasing control over what reaches them, brands’ communications have to be as relevant as possible. One-size-fits-all messages will quickly be blocked or ignored.

Communication 124

Communication Digitalization Marketing 124