Remove 2022 Remove Communication Remove Digitalization Remove Remote Working
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Soft skills revisited – with a leadership perspective

Red Star Kim

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. New soft skills for remote working.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. There were breakout sessions where assistants from different sectors and firms worked together to compare and share their thoughts.

Marketing 130
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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

As we move to the midpoint of 2022, we’ve compiled this list of top sales challenges for 2022, along with tips and recommendations for navigating them successfully. How to make it work for you. As you prepare your team for post-pandemic selling, here are a few recommendations: Learn how to work virtual events.

B2B 98
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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73 important sales statistics for 2022

Zendesk

And with more sales teams going back to the office in 2022, we’re all wondering: What’s changed? From follow-up stats to sales productivity figures, here are 73 important sales stats that should be on your radar for 2022. Most prospects are happier to communicate through email than via phone, text, social media, or in person.

Sales 52