Remove 2022 Remove Artificial Intelligence Remove Communication Remove Digitalization
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Learning & Development Update: Lean Learning and learning trends

Red Star Kim

The return of data Not surprisingly, artificial intelligence (AI) shot back up the table this year. For example, South America consistently ranks collaborative/social learning #1, while artificial intelligence took the top spot in North America this year. A synopsis of the key take-aways: 1. last year.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor strategies had to be inferred from the wide range of publicly-communicated content. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. This enables early action to position your firm appropriately.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools

MDI Training

AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools The integration of artificial intelligence (AI) into the world of work presents new challenges and opportunities for leadership development. How can artificial intelligence AI be used in leadership development and training?

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

There was also much debate about the use of artificial intelligence (AI). ” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Marketing via social and digital channels. Investing in automation and artificial intelligence (AI). Sentiment and outlook are down year-on-year.

Marketing 130
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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130