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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Marketing budgets have remained relatively flat at 9.1 percent in 2022. Marketers themselves point to a couple of other trends worth noting.