Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)
Red Star Kim
DECEMBER 19, 2023
A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.
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