Red Star Kim
NOVEMBER 18, 2022
PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.
Red Star Kim
DECEMBER 19, 2023
A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). The campaign was part of an exciting project 7BR announced in 2022. E-Scooters – Do you know your rights?
Red Star Kim
DECEMBER 2, 2022
I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. Reflections from Marketing and Business Development Executives (kimtasso.com) April 2022. Essential skills in organisation and follow-up guidance.
Red Star Kim
NOVEMBER 17, 2023
National press coverage rose 300% in 2022. And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. The campaign generated a 25% increase in search traffic, record engagement and press interest. There was a 6,500% increase in readership compared to the previous content.
Red Star Kim
JUNE 27, 2023
(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)
Red Star Kim
DECEMBER 18, 2023
Back to basics – importance of segmentation and personas (kimtasso.com) and Marketing and BD planning – Segmentation, Rock Stars and Engagement (kimtasso.com) Further posts on real estate marketing Thought leadership campaigns: Arcadia, JLL and Remit (kimtasso.com) December 2022 Next steps in growing a small surveying and property practice (kimtasso.com) (..)
Red Star Kim
AUGUST 31, 2023
It includes research from leading real estate experts like JLL: “Among all real estate sectors, JLL’s data shows that the living/multi-housing sector made up the largest share of investment in 2022, at 32%, dropping slightly to 30% in 2023. Campaigns are run on the big issues facing clients.
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