Red Star Kim

DECEMBER 19, 2023

A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). The campaign was part of an exciting project 7BR announced in 2022. E-Scooters – Do you know your rights?

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

NOVEMBER 17, 2023

National press coverage rose 300% in 2022. And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. The campaign generated a 25% increase in search traffic, record engagement and press interest. There was a 6,500% increase in readership compared to the previous content.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

APRIL 17, 2023

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively?

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 14, 2023

This article may also help 6 Steps to Breaking Your Limiting Beliefs (pushfar.com) Know the difference between coaching and consulting We explored various definitions of coaching , including how it has evolved from: “Coaching is a process that helps and supports people manage their own learning in order to maximise their potential, develop their skills, (..)

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130