2022, Account marketing, Brainstorming and Emotional Intelligence

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2022

Account marketing

Brainstorming

Emotional Intelligence

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

kimtasso.com) Demonstrate the value of marketing and business development – Sometimes, M&BD is seen as a last resort to “jazz things up”. “We And it is hard to argue with evidence of client sentiment or competitor action. We have to work hard to show how we can add value if involved at an earlier stage (e.g.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media

Media Insurance Marketing Emotional Intelligence

Strategic Accounts Today

Proactive marketing and business development executives – CRM, internal engagement and career insights

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

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