Case studies: Marketing and Business Development at law and accounting firms
Red Star Kim
NOVEMBER 17, 2023
Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. National press coverage rose 300% in 2022.
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