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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Collaboration is one of the four human abilities that can protect us from being automated The Human Edge – How curiosity and creativity are your superpowers (kimtasso.com) Value different approaches – β€œIt was fascinating to hear how different teams and firms tackle similar issues.

CRM 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Need to have experience and expertise Experts who think out of the box If sector specific advice/team, they expect us to know that sector and the target audience. Actively learning ourselves and managing time effectively.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

National press coverage rose 300% in 2022. And click-through rose by 118% They won the 2023 Marketing Week award for β€œMarketing Team of the Year”. In September the firm was named as the winner of β€œInnovation in People Management” at the FT Innovative Lawyers Awards 2023 in London.

Marketing 130
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Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Red Star Kim

An innovative survey was conducted into 500 high-flyers with a household income of more than Β£100K. campaign, thought leadership and project management (kimtasso.com) June 2022. Accountancy marketing case study – MHA (kimtasso.com) June 2021. Other thought leadership posts.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of β€œWhat good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.