The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing. But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. Marketing budgets have remained relatively flat at 9.1 percent in 2022.
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