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What’s In A Name? Turns Out — Everything!

Strategic Account Management Association

LP Building Solutions, SAMA Excellence Award winner for Outstanding Young Program of 2023, outlines its blueprint for SAM success. The post What’s In A Name? Turns Out — Everything! appeared first on Strategic Account Management Association.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Below, we’ve gathered our highlights and key takeaways from our time at #SAMAcon 2023.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. percent in 2023, a slight drop from 9.5

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The Critical Art of Balancing Content for Customer Advisory Councils

Farland Group

In today’s customer-driven business landscape, organizations increasingly turn to Customer Advisory Councils (CACs) to gain valuable first-hand insights, validate strategies, and foster meaningful relationships with their clients. Content should be designed to align with the organization’s strategic goals.

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Rethinking Budgeting: Key Takeaways From the 2023 GFOA Conference and Who to Follow

Envisio

The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. While this white paper and roadmap was created by technology thought leaders, Rethinking Budgeting is not just about re-tooling an organization.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

We discuss the transformative role of generative AI in modern organizations, delve into how AI can boost well-being, and touch upon ethical considerations leaders must address. My keynote at the Leadership Horizon event will delve into the transformative role of generative AI (GenAI) in modern organizations. Enjoy reading!

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.