Insightly

JANUARY 10, 2024

To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023. The first guest is Lindsay Cordell, helps businesses make go-to-market simple as an industry analyst and founding partner at GTM Partners. AI caused a panic in 2023, but we’ll see a change in 2024.

Finance 52

Finance CRM Acquisition Decision-making 52

ACT

SEPTEMBER 12, 2023

But before you set out to scale your business, understand this—over 469,500 new business applications were filed in the US in July 2023 alone. So, your small business expansion plans might face stiff competition from other entrepreneurs. When it comes to growing your business , there are several ways to go about it.

Small Business 52

Small Business Marketing CRM Software 52

Apptivo

JULY 4, 2023

Consider the following: In a software company, the sales manager is in charge of a team of reps entrusted with converting leads into software subscriptions. Customer Lifetime Value (CLV) Customer lifetime value (CLV) is the total revenue a firm anticipates to generate from a client over the course of their business relationship.

Sales 52

Sales Profitability Sales Management Sales Training 52

ProlifIQ

AUGUST 17, 2023

Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy. According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Zendesk

OCTOBER 20, 2023

Delivering excellent customer service can drive revenue, increase customer retention , stimulate business growth, and improve customer satisfaction. Invest in the right tools: The right software makes it easy for agents to deliver a top-tier customer experience every time.

B2C 52

B2C Customer Experience B2B Software 52

PandaDoc

APRIL 25, 2023

When you have loyal customers, you’re likely to have lower customer acquisition costs (CACs), better sales figures, and higher customer lifetime values (CLVs). To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software.

CRM 52

CRM Software Software Sales 52