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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Investing in automation and artificial intelligence (AI). 38% expect headcounts to be higher in Jan 2023, 57% see no change and 5% anticipate a decline.

Marketing 130
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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. Read this blog post to see the results.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. percent in 2023, a slight drop from 9.5 percent in 2022.

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EXPLORING MULTI CHANNEL CUSTOMER SUPPORT SOFTWARE

Apptivo

Co-browsing: Simultaneous browsing with customers for assistance. Look for knowledge base software with content creation, management, and personalization features to scale your knowledge base as your business grows. They use artificial intelligence to understand questions and provide answers or route chats to human agents as needed.