2050, Decision-making, Innovation and Value Proposition

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2050

Decision-making

Innovation

Value Proposition

Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement

Procurement Value Proposition Finance Artificial Intelligence

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Innovate – Be more innovative in M&BD. None for size of business, size of transaction, decision-making, nature of buyer).

Innovation

Innovation Marketing Stakeholders Value Proposition

Strategic Accounts Today

Context and curiosity drive commerciality and pricing

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

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