Remove 2050 Remove Procurement Remove Profitability Remove Strategic Thinking
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Pricing is one of the five considerations for procurement Do You Know what the Five Rights of Procurement are?