Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?”

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

MARCH 20, 2023

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Account Management Skills

AUGUST 17, 2021

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. But in terms of copywriting, and it’s a really broad industr, to be honest, there’s so much so many formats that you write for, whether it’s reporting, social media copy, blog posts, articles etc.

Account Management 40

Account Management Communication Management Advertising 40