The ultimate sales glossary: 100 sales terms to know
Zendesk
MAY 19, 2022
ACV is primarily used in B2B businesses or in subscription-based B2C businesses where customers make regular, repeated purchases. A closing ratio can also be used to predict future sales or make strategy adjustments. A = Authority: Is the lead a decision-maker with the authority to buy the product? Conversion. Forecasting.
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