Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?”

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

MARCH 20, 2023

On this episode, we’re talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. So a very warm welcome Kate and Kio.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Arpedio

DECEMBER 19, 2023

This tailored approach requires a deep understanding of the core concepts that make ABS both unique and effective. Let’s break down these fundamental elements: Targeted Account Selection : At the heart of ABS is the meticulous process of selecting key accounts. Account Management Build powerful account plans in Salesforce.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Account Management Skills

AUGUST 17, 2021

A quick message about my Account Accelerator Programme. Designed for agency account managers and account directors, it kicks off again on 23rd September 2021. And they started to build that agency structure with account managers as well. the challenges you might find. What’s your recruitment process?

Account Management 40

Account Management Communication Management Advertising 40