ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SBI

JULY 1, 2020

Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Collaborate Beyond Sales.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Arpedio

JUNE 9, 2022

There wasn’t much strategic thinking back then, and there wasn’t a whole lot of planning. Another important thing to bear in mind: key account management is one of the few strategies every company could (and perhaps should) take in order to become truly proactive. The reality today is much different.

Key Account Management 52

Key Account Management Account Management Sales B2B 52