ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SBI

JULY 1, 2020

Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Collaborate Beyond Sales.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Arpedio

JUNE 9, 2022

There wasn’t much strategic thinking back then, and there wasn’t a whole lot of planning. Team up with marketing and start co-orchestrating the account plan to leverage account based marketing air-cover! The reality today is much different. Less is in fact more. Be sharp with the messaging.

Key Account Management 52

Key Account Management Account Management Sales B2B 52