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What is Key Account Management? Strategy and Tips

Upland

Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. First, what is a key account? Everyone calls their key accounts something different.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Revenue potential.

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20 Sales Planning Tools to Boost Sales Productivity and Close More Deals

Hubspot Sales

In reality, sales professionals and managers need to have access to the best available sales planning tools to help them boost sales productivity and close more and bigger deals. This tool allows sales managers to analyze the email productivity of their reps. Pipeline Manager. Plan 2 Win. Sales Productivity Tools.

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Why Key Account Management is Essential for Business Success ?

Arpedio

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Manage Relationships More Strategically. Collaborate Beyond Sales.

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Setting Sales Goals – and reaching them

Arpedio

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

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Account-Based Selling Strategy: Key Takeaways

Arpedio

ARPEDIO Relationship Mapping & Org Chart Software By understanding these core concepts, businesses can effectively implement an ABS strategy that not only aligns with their sales goals but also resonates with their target audience. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders.