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Get from Good to Great: Strategic Account Planning

Revegy

Before we dive into account planning best practices, let’s all get on the same page about account planning. Muñoz defines account planning as: A structured, repeatable methodology for analyzing an account or set of assigned accounts, developing a deeper understanding and identifying opportunities.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Just like conversion, the conversion rate can refer to a sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer.

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Hiring Your Startup’s Sales Team

Hubspot Sales

Technical expertise can play a significant role in the sales and account development process, helping remove barriers throughout the buying journey. Customer-Centric A startup’s first sales hire should be as customer-centric as a tailor-fitting bespoke suit. “To Amidst the noise, your startup needs to stand out.

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