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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Clients who believe in joint success and consider you a strategic supplier.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Account development representative. Field sales rep.

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Top 7 Books for Key Account Management

SmartKarrot

. “Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status” by Peter Cheverton This insightful book provides readers with a range of tools and techniques for attaining profitable and sustainable key account relationships. Amazon Link Like what you are reading?