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What is Key Account Management? Strategy and Tips

Upland

These will be integral when building out an account plan that enables sellers to achieve their desired outcomes. In B2B sales, that’s probably a good thing. It’s not enough to seek to close the deal and just move on. To do business with your most valued customers, you need to understand their business as well as they do.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. This will help you to develop tailored account plans for each account.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Thus, account planning occurs in order to better understand clients’ motivation and needs, and in return, you can form meaningful relationships with your accounts. Back to blog.

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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Setting Sales Goals – and reaching them

Arpedio

Based on thorough account assessments directly in Salesforce, ARPEDIO’s Account Planning tool ensures a unique management overview of performance across all key accounts, while equipping strategic account managers with the best working environment to manage the complex journey of long-term account development.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Account development representative. Field sales rep.

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#025 Selling Through Partnering, with Fred Copestake

KAMCast

In this episode, I invite Fred Copestake, a sales consultant and trainer specialising in complex B2b sales environments, to get into this topic with me. His work is concentrated on sales professionals working in complex B2B environments. He has worked with 10,000+ sales people in 200+ companies across 36 countries.