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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. Annette Franz. Annette Franz is the Founder and CEO of CX Journey Inc.

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How to Succeed With Account Management

Arpedio

In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager?