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Top 7 Books for Key Account Management

SmartKarrot

With a focus on strategic planning, the book covers essential aspects such as relationship mapping, account planning, and value proposition development. This valuable resource is ideal for sales professionals and account managers seeking to enhance their KAM expertise. Amazon Link Like what you are reading?

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The ultimate sales glossary: 100 sales terms to know

Zendesk

These transactions can be with partners, distributors, suppliers, or clients. Upselling is a tactic in which a rep tries to increase the value of a sale by encouraging a prospect to buy a higher-end version of the initial product they were interested in. Value proposition. Account development representative.

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