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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills?

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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Account Management Must Include Adding Value

SalesPop

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

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Top 5 questions for Account Managers to ask their clients

Account Management Skills

In a discussion in the LinkedIn Account Manager Group, I asked Account Managers “Can you recommend some of the best questions you ask your clients” Many Account Managers from different industries offered their suggestions based on their knowledge and experience. *Updated January 2022.

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An In-Depth Guide to Strategic Account Management

Janek Performance Group: Account Planning

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Unlike sales, which is often focused on the short term, SAM takes a long-range view. Why should we use strategic account management?

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Account Planning Tools

ProlifIQ

An effective expansion strategy requires a deep understanding of customer needs and goals, as well as the ability to identify areas where the sales team can add value. Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for account growth.

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5 Tips to Build Stronger Relationships in Account Planning

Janek Performance Group: Account Planning

Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. They do not meet cross-selling and account growth targets. Clearly, sales organizations need to improve account planning.