article thumbnail

Account Executive vs Account Manager: Key Differences

Arpedio

Understanding the nuances between executive and manager roles within the sales and client management landscape is essential for optimizing team performance and ultimately, fostering robust business growth. Who is an Account Executive? An Account Executive is primarily responsible for generating new business for the company.

article thumbnail

Account Management vs Customer Success Explained

Arpedio

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t Forget to Grow Your Accounts!

Engage Selling

Amongst your sales efforts, don’t forget to grow your current accounts!Client Client acquisition and finding new prospects is, of course, alluring. But, not only … Read More » The post Don’t Forget to Grow Your Accounts!

article thumbnail

How to Build a Land and Expand Strategy

ProlifIQ

Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy. According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition.

article thumbnail

How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

As a result, the business can raise earnings without acquiring new clients. Customer acquisition costs (CAC) have increased by 50% over the previous five years, according to ProfitWell. To prevent churn or the gradual loss of customers, account managers must strive to deliver excellent service and guarantee buyer success.

B2B 10