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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

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Account Management vs Customer Success Explained

Arpedio

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

As a result, the business can raise earnings without acquiring new clients. Customer acquisition costs (CAC) have increased by 50% over the previous five years, according to ProfitWell. To prevent churn or the gradual loss of customers, account managers must strive to deliver excellent service and guarantee buyer success.

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