ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. What is the Land and Expand Sales Strategy?

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SmartKarrot

OCTOBER 3, 2023

Yet, despite its importance, Customer Success Management often lacks the structure and standardization found in other roles like sales and marketing. The playbook serves as a tool for standardizing procedures, ensuring consistent service quality, and fostering customer relationships that lead to business growth.

Customer Success 19

Customer Success Management Account Growth Stakeholders 19

SmartKarrot

MARCH 24, 2022

Maintain a balanced proactive/reactive relationship with your assigned accounts. Expand Impact.com’s presence in the client organizations by developing relationships and facilitating strategic review sessions with senior-level people that have decision-making authority.

Customer Success 19

Customer Success Government Account Growth Facilitation 19

SmartKarrot

MARCH 15, 2021

Assist sales in contract terms and expectations. Facilitate new customer account creation and signups (hundreds >> thousands of individuals). Expand the revenue in accounts through cross-sell and up-sell activities in collaboration with Internal Sales Team and Partners. Perform monthly business reviews.

Customer Success 10

Customer Success Onboarding Account Growth Facilitation 10

SmartKarrot

OCTOBER 14, 2022

CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 11, 2022

CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

MARCH 2, 2022

Partner with Sales and Accounts to renew and expand customer contracts. Facilitate Process Reviews, Adoption Reviews and at times Customer Workshops (knowledge sessions) Customer touch points for value & impact conversations. Collaborating with Sales and Marketing to build up relationships and celebrate customers.

Customer Success 3

Customer Success Value Proposition Account Growth Facilitation 3