article thumbnail

How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Then, the rest of this makes sense and can be really valuable. Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant.

Sales 258
article thumbnail

Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. The Foundation – Commercial Effectiveness Defined Commercial Effectiveness is the strategic alignment of product, marketing, demand generation, sales enablement, and customer service/experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Successfully managing key accounts also encourages clients to talk about your company, and you can count on them to boast about the positives of their partnership with you. With KAM, you’ll make your key accounts feel that you’re fully invested in their success, and they’ll reciprocate by recommending you to their peers.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. So I said I was going to do this month, etc, etc.

article thumbnail

April 15 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Milan, Italy Organization: Persado Persado is looking for someone who can build a long-term strategic relationship with their clients based on ROI and value delivered Own the business case and sales plan, including upsells and cross-sells across the client’s organization. Apply here: [link].

article thumbnail

How agencies can use LinkedIn for growth, with James Potter, the LinkedIn Man

Account Management Skills

how to avoid making awful faux pas when connecting with people. If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. Jenny 03:06. Jenny 09:34.