Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Manager Tips

OCTOBER 11, 2021

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. And so they're unable to convince clients of their value. Do this instead: Do research to better understand your competitive advantage and value proposition. Key account managers have revenue targets too.

Account Management 246

Account Management Key Account Management Management Suppliers 246

SmartKarrot

MARCH 16, 2021

Present the value proposition and product features to audiences ranging from Senior Executives and Project Management Leaders to frontline end-users. Educate customers on the value they can generate from their technology investments and ensure customers employ best practices and their solution is optimized for maximum value.

Customer Success 10

Customer Success Value Proposition Digital Transformation Customer Experience 10

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. And so they’re out.

Account Management 98

Account Management Management Account Planning Co-Creation 98