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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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5 Obstacles to Successful Key Account Growth

Revegy

Key accounts are hard to win, hard to retain and particularly challenging to grow. They also present significant opportunities to optimize revenue by expanding into other buying centers, lines of business, or geographic regions. of sales organizations don’t take advantage of account planning to grow their strategic accounts.

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Three ways to trip up your account manager

Account Management Skills

There has been a consistent theme coming up in my Account Accelerator coaching group. The group comprises those responsible for client management and account growth i.e. MDs, CSDs, ADs and SAMs. Let’s explore number 3, the agency leader, in more detail.

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Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the account planning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive account growth. Let's talk!

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5 Tips to Build Stronger Relationships in Account Planning

Janek Performance Group: Account Planning

Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. They do not meet cross-selling and account growth targets. Clearly, sales organizations need to improve account planning. Instead, be proactive.

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Account Management vs Customer Success Explained

Arpedio

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling. These communication styles shape divergent reporting structures.